what's delicious

Tuesday, May 1st, 2012

One Love, One Heart: Cinelicious Provides Post Services to Critically Acclaimed Documentary MARLEY

LOS ANGELES, May 2, 2012 | Below The Line | —Cinelicious is proud to have contributed to the color grading and scanning of the wealth of archival footage featured in the new documentary MARLEY. Directed by Oscar winner Kevin Macdonald (One Day in September, The Last King of Scotland), the film is currently in theatrical release through Universal and Magnolia Pictures as well as available on demand.

“Production company Cowboy Films sought out our expertise and flexibility in archival film remastering. With our broad support of multiple film formats we were able to handle original film elements with care and technical expertise, finishing off the meticulous transfer with a discerning eye for a period-specific palate by our colorist Steve Rodriguez. Bob Marley’s music has touched all our lives in many ways so it was a real honor to be selected for the project.” comments Paul Korver, EP and archival film expert at Cinelicious.

MARLEY is the definitive life story of Bob Marley — musician, revolutionary, and legend — from his early days to his rise to international superstardom. Crafted from a myriad of filmed sources, personal and professional, archival and contemporary, the documentary features rare footage, performances and revelatory interviews with the people that knew him best.

WATCH THE TRAILER:

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Monday, February 27th, 2012

Cinelicious Shows Film Passion With 7 For All Mankind Campaign

James Franco + Lily Donaldson + Cinelicious’ Ultra 16mm Canon Scoopic

Episode 1: LILY DONALDSON

shootonline article

LOS ANGELES, March 21, 2012 | SHOOT Publicity Wire | — Cinelicious’ film passion and expertise was tapped for the just released 7 For All Mankind’s Spring Campaign. Born from an art film imagined and created by James Franco in collaboration with the brand’s creative agency, LIPMAN, the unorthodox campaign is an innovative multimedia experience that embodies the brand’s California roots and ‘forever cool’ aesthetic. Consulting with LIPMAN and DP Max Goldman for the project, Cinelicious provided cameras (Super 8 & Ultra 16mm), film, processing and 2K film scanning and color grading.

“This was an exciting project on so many levels, including the exploration of the cameras, film stock and the unique capability of our new film scanning technology to ‘overscan’ the negative above and below the frame-line… a never before seen approach to achieve a sun-washed, celluloid aesthetic that feels both classic and timeless,” says Cinelicious Founder Paul Korver. “We are one of the only companies that support small format and, as was the case here, can package film, camera & transfer as a complete solution for unique artistic endeavors. James Franco and DP Max Goldman have created a truly evocative and beautiful campaign.”

The campaign debuts with a short teaser video, which was shot from behind the point of view of James Franco. The campaign will feature a number of cutting-edge print and digital assets and will culminate with a full-length feature film to be released in May.

The new campaign brings the brand to life through the eyes of Franco resulting in a stimulating visual journey. Shadowing a cast of actors, artists, models and musicians that embody the Los Angeles way of life including Lily Donaldson, Henry Hopper and Amber Anderson, the campaign depicts the story of a hedonistic house party that takes place over a warm December weekend in Malibu. The resulting imagery evokes a causal California lifestyle interspersed with fashion and sexuality.

The campaign launch includes a dedicated 7 For All Mankind You Tube channel debuting on February 15th (youtube.com/7forallmankindjeans). The print and digital assets will live on the YouTube channel including curated episodes, which delve into the key cast members’ journey throughout the shoot. The episodes, all edited and directed by Franco, showcase the unique interpretation and expression of the brand (see Episode 1 above and future Episodes as they’re released below).

Advertising Agency: LIPMAN New York, NY
Agency website: http://www.lipman-nyc.com
Chief Creative Officer: David Lipman
Creative Director: Amir Zia

Director / Photographer: James Franco
DP: Max Goldman

Production & Post Services: Cinelicious
Film/Camera/Post Consulting: Paul Korver, EP
Color Grading: Steve Rodriguez
Telecine Producer: Reggie Diaz

Cast:
Lily Donaldson
Charlotte Free
Amber Anderson
Natalia Bonifacci
Nathalie Love
Elyse Poppers
Nana Agyapong
Tamzin Brown
Adarsha Benjamin
Nina Ljeti
Jessica Mau
Henry Hopper
Val Lauren
Mac Edouard-Leon
John Morrow
Vince Jolivette
Will Lewis
Alex Nifong

Episode 2: BIRTHDAY PARTY

Episode 3: HENRY HOPPER

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Thursday, February 16th, 2012

Film Takes Top Dramatic Awards at SUNDANCE. Think Indies can’t afford to shoot film… Can they afford not to?

Beasts of the Southern Wild

Here’s a surprising fact that independent producers may want to consider before they write off film as “too expensive”: There were 120 films in competition at Sundance this year. Based on our research and conversations with Kodak and Fuji only 5% were shot on film… and yet that small minority took 100% of the most coveted Jury and Grand Jury prizes in the US and World Dramatic competitions, as well as winning the Excellence in Cinematography Award in the US Dramatic category.

It’s true that producers of sub-$1M independent film need to watch the bottom line… but isn’t the ultimate goal to win awards and thereby sell the movie?

And if shooting a dramatic, narrative film costs an indie film an extra $70K over digital acquisition, but has the potential to elevate the performances of the actors, the attitude of the cast and crew on set, and give the film an aesthetic advantage over the sea of digital competitors… isn’t that $70K well spent? Although the producers and director of the Grand Jury Prize winner Beasts of the Southern Wild were unavailable for comment due to meetings with CAA, ICM, and WME after signing their million dollar deal with Fox Searchlight… if asked by fellow producers whether it was worth the extra investment to shoot on film no doubt they’d say with a smile… nah… keep shooting digital.

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Thursday, January 26th, 2012

The LOFT @ Cinelicious




Edit Well.

Tired of cutting in dingy, back-lot edit bays that are depressing to editors, directors, creatives and clients? At Cinelicious we believe inspired environments foster good creative, happy people, and better content. Perched high above Melrose and a block from Paramount our new Creative Editorial and VFX LOFT boasts 270 degree views Hollywood, modern design, cutting-edge tools, and is steps from Cafe Gratitude, LOU, Osteria Mamma, and many other delectable Larchmont eateries. Or, as one post supervisor recently commented, “It’s like editing at the W”.

We are currently making available all or a portion of the LOFT space to clients who have chosen Cinelicious talented Artists for their Color Grading, VFX/Finishing, or Feature DI. Editing at The LOFT, combined with our interconnected 4K DI theater and client friendly Flame and Color suites a block down the street provides a creative campus that is unique to the industry.

Details:

Workspaces

EDIT 1
• Avid and Final Cut on shared or local SAN storage
• 3D Stereoscopic Editorial with 3D Monitoring
• Flame 2012
• Edit Desk, Client Couch, Producer Desk, Bathroom / Shower, Private Balcony / Dining

EDIT 2
• Avid and Final Cut on shared or local SAN storage
• Edit Desk, Client Couch, Producer Office & Bathroom, Private Balcony

PRODUCER / WORKSTATION BULLPEN
• 4 x Graphics / Assistant edit stations in the bullpen area that can either be configured as a producer bullpen or assistant edit / assistant VFX stations.

Data & Tech

DATA
• 36TB Shared or Local SAN storage via switched fiber, and ethernet throughout.

VIDEO
• HD-SDI HD Video Routed to any Monitor
• 50″ Plasma 3D Capable Broadcast Monitors

BACK-UP
• LTO-4 Tape Back-up Station

INTERNET
• Business-Class high-dpeed wired/wireless with static IP

Security

STUDIO APPROVED
• The LOFT is security approved by the MPAA for work on Studio features

CCTV
• 2x CCTV Security cameras on 24-hr recording on servers at the main facility
• Biometric workstation login.

Amenities

GOURMET KITCHEN
• Wolf Stove, Sub-Zero Fridge, Dishwasher.

BATHROOMS
• Clean Modern Bathrooms (x2)
• Shower/Bathtub

LONG NIGHTS?
• Comfortably Sleeps 2

PARKING
• Secure, Direct-Access, Covered Parking Available

CLEANING
• Regular Cleaning and Plant Care Service

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Sunday, December 18th, 2011

Millimeter: Cinelicious’ Latest Work for Chrysler – The SRT 2012 Launch Film

millimeter_logo.jpg

Hollywood, CA, December 7th, 2011 — Vrrrrrooooom! The Chrysler SRT launch video shot and directed by Michele Vittorio Ghersi highlights the energy, excitement and beauty of the 2012 SRT Line-Up, and Cinelicious was proud to provide color services to help the already striking work pop & sizzle, as well as seamlessly integrate the CG and Live-Action elements provided by Big Block.

Chrysler Corporation:
Ralph Gilles, CEO & Sr. Designer SRT / Dodge Motorsports
Beth Paretta, Director Of Marketing & Operations SRT Brand & Motorsports

Production & VFX: Big Block
Michele Vittorio Ghersi, Director/Cinematographer/co Creative Director
Mark Glaser, co Creative Director / CG Director
Kay Rough, Senior VFX Producer
Tom Connors, CG Supervisor

Color: Cinelicious
Steve Rodriguez, Color Grading
Paul Korver, EP
Reggie Diaz, Telecine Producer

Matt Thorne, Music and Sound Design

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Friday, November 11th, 2011

Cinelicious Awarded “Giants First Steps” 4K Animation Restoration

Giants First Steps
 
The Academy Film Archive in conjunction with “In Giants Steps” program curator Ron Diamond of Acme Filmworks have awarded Cinelicious the 4K restoration of the important early works of a selection of prolific animation directors including Andrew Stanton, Henry Selick, David Silverman, John Musker, Ron Clements, Eric Goldberg, Kirk Wise, Pete Docter, Mike Mitchell, Brenda Chapman, Kevin Lima, and Chris Sanders.
 
The diverse collection spanned S8mm, 16mm & 35mm with many film elements including color and b/w ORP, OCN, A-B negative, with all films having some form of optical or magnetic soundtrack. Cinelicious was tasked with archival film analysis to determine which elements were best quality for mastering, as well as scanning 16mm & 35mm film and audio elements at 4K resolution from Cinelicious’ Scanity film scanner. Each film was color graded and restored as necessary at by Cinelicious with final deliverables being 4K Arrilaser film recording and new release prints, as well as 4K Master and HD Mezzanine digital files.
 
“In Giants Steps” premiered at the 2011 Annecy Film Festival in France. Keep an eye out for upcoming US screenings of this whimsical, beautiful and inspiring short program.

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Thursday, July 21st, 2011

ADWEEK: Toshiba wins ‘Ad of the Day’ while saving the world from Zombies.

adweek.jpg

Goodness Mfg, Smith & Jones Films, Trailer Park and Cinelicious team up on the for the latest Toshiba campaign which was named ADWEEK’s “Ad of the Day”. See the full article here: http://www.adweek.com/news/advertising-branding/ad-day-toshiba-133487



Agency: Goodness Mfg.
Executive Creative Director: Thomas Adams
Art Director: Neal Desai
Copywriter: Eric Christy Manchester
EVP, Integrated Production: Rupert Samuel
Agency Senior Producer: Akash Khokha
Account Director: Kristyn Dunlap

Production Company: Smith & Jones Films
Director: Ulf Johansson
Executive Producer: Philippa Smith
Director of Photography: Barry Ackroyd

Postproduction: Trailer Park
Editor: Brett Nicoletti
Sound Designer: Gary Zacuto, Mike Rodriguez
Motion Graphics: Clarissa Donlevy, Steve Sikorski
Flame Artist: Kevin McDonald
Final Color: Steve Rodriguez @ Cinelicious
Telecine Producer: Reggie Diaz, @ Cinelicious

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Wednesday, March 16th, 2011

SUPERBOWL 2011 – SEALY SEES RED

Cinelicious christened it’s brand new Scanity 4K film scanner on a 3-spot Campaign with Leo Burnett for Sealy that was christened with this steamy “Afterglow” Superbowl spot. Among several revolutionary approaches to film, the Scanity has 2 separate RED light sources that are utilized on a per-stock basis… which creates some of the most delicious reds we’ve seen. Kudos to Steve Rodriguez for some killer color work.


Agency: Leo Burnett
AP: Scott Gould
CD: Shane Hutton
Prod Co: White Label
Director: Stefan Arni
Edit: Steve Prestemon & Jon Hopp @ The Whitehouse
VFX: MassMarket
Color: Steve Rodriguez

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Wednesday, January 12th, 2011

NO BULL… Godsall Gets a DGA Nomination

Cinelicious would like to Congratulate Tim Godsall and Biscuit Filmworks for his first DGA nomination for Hyundai “Bull”, an edgy and poignant spot from Innocean Worldwide Americas. Both Dailies and Final Color were provided by Cinelicious colorist Steve Rodriguez.


Agency: Innocean Worldwide Americas
AP: Will Woollett
Prod Co: Biscuit Filmworks
Producer: Arrow Kruse
Director: Tim Godsall
Colorist: Steve Rodriguez

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Friday, December 24th, 2010

No Pain No Gain

Toshiba and Goodness Mfg tap Steve Rodriguez for final color on the hilarious new Peter Farrelly / Caviar Content spot feat T-Pain. And if that wasn’t painful enough Steve also colored Pitbull’s red hot dance hit “Hey Baby” featuring… you guessed it… T-Pain.

SPACE

Director: Peter Farrelly
Prod Co: Caviar Content
Agency: Goodness Mfg
AP: Rupert Samuel
ACD: Paul Keister
AAD: Ryan Lee
Edit: Lawrence Young @ Trailer Park
Color: Steve Rodriguez
SPACE

Prod Co. Creativeseen
Director: David Rousseau
Producer: Alex Sdoucos
Label: Polo Grounds / J Records
Edit: Bonch
Color: Steve Rodriguez

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