James Franco + Lily Donaldson + Cinelicious’ Ultra 16mm Canon Scoopic.
LOS ANGELES, March 21, 2012 | SHOOT Publicity Wire | — Cinelicious’ film passion and expertise was tapped for the just released 7 For All Mankind’s Spring Campaign. Born from an art film imagined and created by James Franco in collaboration with the brand’s creative agency, LIPMAN, the unorthodox campaign is an innovative multimedia experience that embodies the brand’s California roots and ‘forever cool’ aesthetic. Consulting with LIPMAN and DP Max Goldman for the project, Cinelicious provided cameras (Super 8 & Ultra 16mm), film, processing and 2K film scanning and color grading.
“This was an exciting project on so many levels, including the exploration of the cameras, film stock and the unique capability of our new film scanning technology to ‘overscan’ the negative above and below the frame-line… a never before seen approach to achieve a sun-washed, celluloid aesthetic that feels both classic and timeless,” says Cinelicious Founder Paul Korver. “We are one of the only companies that support small format and, as was the case here, can package film, camera & transfer as a complete solution for unique artistic endeavors. James Franco and DP Max Goldman have created a truly evocative and beautiful campaign.”
The campaign debuts with a short teaser video, which was shot from behind the point of view of James Franco. The campaign will feature a number of cutting-edge print and digital assets and will culminate with a full-length feature film to be released in May.
The new campaign brings the brand to life through the eyes of Franco resulting in a stimulating visual journey. Shadowing a cast of actors, artists, models and musicians that embody the Los Angeles way of life including Lily Donaldson, Henry Hopper and Amber Anderson, the campaign depicts the story of a hedonistic house party that takes place over a warm December weekend in Malibu. The resulting imagery evokes a causal California lifestyle interspersed with fashion and sexuality.
The campaign launch includes a dedicated 7 For All Mankind You Tube channel debuting on February 15th (youtube.com/7forallmankindjeans). The print and digital assets will live on the YouTube channel including curated episodes, which delve into the key cast members’ journey throughout the shoot. The episodes, all edited and directed by Franco, showcase the unique interpretation and expression of the brand (see Episode 1 above and future Episodes as they’re released below).
Advertising Agency: LIPMAN New York, NY
Agency website: http://www.lipman-nyc.com
Chief Creative Officer: David Lipman
Creative Director: Amir Zia
Director / Photographer: James Franco
DP: Max Goldman
Production & Post Services: Cinelicious
Film/Camera/Post Consulting: Paul Korver, EP
Color Grading: Steve Rodriguez
Telecine Producer: Reggie Diaz
Cast:
Lily Donaldson
Charlotte Free
Amber Anderson
Natalia Bonifacci
Nathalie Love
Elyse Poppers
Nana Agyapong
Tamzin Brown
Adarsha Benjamin
Nina Ljeti
Jessica Mau
Henry Hopper
Val Lauren
Mac Edouard-Leon
John Morrow
Vince Jolivette
Will Lewis
Alex Nifong