SANTA MONICA, Calif., February 1, 2013, —
Cinelicious, based in Hollywood, has opened a leading edge Broadcast and DI Theater housed at production and design studio Big Block in Santa Monica to provide a convenient solution for Westside clients. Working in collaboration with Big Block’s world-class design and VFX team, the new venture will broaden Cinelicious’ reach in DI and short form telecine and provide a high-level color and finishing solution for both companies. As a key part of the expansion, Cinelicious has signed award-winning short form colorist Robert Curreri.
“Being based in Hollywood, many of our advertising friends have only ever admired us from across the 405,” says Cinelicious Principal Paul Korver. “With this expansion,” he adds, “we bring our passion, talent and energy to the Westside to offer a fresh alternative for clients without the drive time. We are focused and committed to the art and craft of cinematography and image capture, while maintaining beautiful aesthetic and color calibration from film or digital capture on set through final color grading.”
“Installing the DI Theater at Big Block is a unique opportunity for both companies,” adds Big Block Managing Director Kenny Solomon. “For Cinelicious’ Westside clients it means freedom from the constraints of time and traffic. And having superb color grading capabilities in-house provides a completely holistic production environment for our clients.”
The new theater is unique and specifically designed to achieve perfect rec709 colorspace for Broadcast finishing, as well as P3 for Digital Cinema Feature Film deliverables.
“For a new experience in commercial finishing our color science team collaborated with Barco to optimize a new Series 2 DLP projector to achieve a brightness and contrast ratio that is beyond what is typically seen in digital cinema, which allows us to emulate the blacks and colorspace of a broadcast display flawlessly, minus the shortcomings of Plasma and LCD technology. We’ve coined this experience ‘Big TV’ and our commercial clients are loving it” explains Korver. “In this emerging world of large, high resolution home displays it makes sense that commercial creatives want to interact more intimately with their images than they have been used to in a typical telecine suite with 24-40” mastering monitors. Big TV is an exciting new approach that affords them that opportunity”
The collaboration with Big Block also marks a reunion for Big Block’s Managing Director Kenny Solomon and Executive Producer Leslie Sorrentino with Cinelicious Operations Producer Reggie Diaz and colorist Curreri, all of whom spent years together working side-by-side at The Syndicate, which was founded by Solomon and Sorrentino. It was this longstanding relationship that inspired the expansion and collaboration; one that provides newly expanded services for both companies and their clientele in the landmark Art Deco building at 631 Wilshire.
Robert Curreri is an award-winning colorist who has contributed his talent to colored countless spots for such clients as Honda, Toyota, Ford, JC Penney, Reebok, Wachovia, Bud Light, Yahoo, Target, and Volkswagen. He has been an independent talent since 2008 and was previously a colorist at Riot/CO3 (2006-2008 and 1999-2002) and The Syndicate (2002 – 2006). On the music video front, his projects include Beyonce, Lady Gaga, My Chemical Romance (2006 MVPA Best Colorist Award Winner), The Killers, All American Rejects, and Queens of the Stone Age for directors Marc Webb, Nick Night, Marcos Siega, Ruben Fleischer, Brett Simon and many others. His feature projects include the Grammy Award-winning Tom Petty documentary “Running Down a Dream” directed by Peter Bogdonavich and the Sundance Winner for best U.S. Documentary “We Live in Public” directed by Ondi Timoner.
ABOUT CINELICIOUS
Cinelicious is a creative studio that offers forward-thinking, talent-driven post in an inspired environment that caters to a new generation of filmmakers, ad agencies, studios and clients. From rising stars to well-known artists, the Cinelicious team is made up of the most respected talent in their field. It was founded in 2008 by Paul Korver based on his notorious love of celluloid film, passion for cinematography and eye for creative talent.
Cinelicious’ Hollywood Studio is a 60s industrial style, 5,000 square feet filmmaker’s playground that boasts a 4K pipeline with the latest 4K film scanning technology as well as a stunning 4K DI theater which allows for real-time 4K color grading review and mastering. Creative services in Hollywood are focused on new feature film DI and color grading, as well as 4K re-mastering and restoration of Studio and Library titles. Cinelicious Santa Monica is focused on serving the advertising community with Cinelicious’ signature integrity, knowledge, creativity and passion.
ABOUT BIG BLOCK
Big Block is a digital production studio specializing in digital automotive content, VFX, design and finishing for feature films, commercials, web, gaming, mobile and enterprise platforms. Big Block provides integrated end-to-end services, from concept and design to live action direction and coding to meet its clients’ creative challenges.
A key component of Big Block’s focus is Big Block Interactive, its interactive and software development group, which generate new techniques to evolve and extend client brands across the creative landscape.
Big Block was launched by business developer Scott Benson and executive producer Kenny Solomon, whose collective experience with the production of branded content make them uniquely suited to meet the challenges of creative communication.
Big Block is housed in the newly renovated Art Deco Ilona Building on Wilshire Blvd. in the heart of Santa Monica.