Digital No Longer Sucks

Digital no longer sucks. In fact, we actually like digital cameras, and they’re getting better every year. In many cases we feel they are the best choice as an acquisition format, depending on budget and desired aesthetic. One of the downsides to new technology is that new and better digital cameras are being released on a quarterly basis, which can cause problems for the post production process of dailies-edit-conform-final if not managed correctly. For instance, did you know that Phantom CINE files require a different treatment during the transcode if the footage is going to be conformed at The Mill or New Hat vs. at Cinelicious or Company 3? This mile-high view of the production and post chain is the reason many editorial companies insist on our Digital Dailies services, and some production companies have us consult on digital workflow prior to production.

Whether it’s the ALEXA Sony F65, Canon C300, or RED Epic … you can count on us to stay on the bleeding edge of digital cinematography and post production techniques so that you don’t have to.

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