SUPERBOWL 2011 – SEALY SEES RED

Cinelicious christened it’s brand new Scanity 4K film scanner on a 3-spot Campaign with Leo Burnett for Sealy that was christened with this steamy “Afterglow” Superbowl spot. Among several revolutionary approaches to film, the Scanity has 2 separate RED light sources that are utilized on a per-stock basis… which creates some of the most delicious reds we’ve seen. Kudos to Steve Rodriguez for some killer color work.


Agency: Leo Burnett
AP: Scott Gould
CD: Shane Hutton
Prod Co: White Label
Director: Stefan Arni
Edit: Steve Prestemon & Jon Hopp @ The Whitehouse
VFX: MassMarket
Color: Steve Rodriguez

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